What to charge
Influencer rates in India
By tier, platform, niche and format, with usage rights and tax.
Charging at 1K followers
About ₹1,500 a reel, with add-ons and a quote you can send.
Charging at 5K followers
About ₹3,300 a reel, with add-ons and a quote you can send.
Charging at 10K followers
About ₹4,800 a reel, with add-ons and a quote you can send.
Charging at 50K followers
About ₹18,600 a reel, with add-ons and a quote you can send.
Charging at 100K followers
About ₹37,200 a reel, with add-ons and a quote you can send.
Charging at 500K followers
About ₹1,48,500 a reel, with add-ons and a quote you can send.
Charging at 1M followers
About ₹2,17,800 a reel, with add-ons and a quote you can send.
Rules and tax
TDS and GST for influencers
Section 393 replaced 194J in April 2026. What changed, with a worked invoice.
ASCI disclosure rules
What needs a label, the 10 permitted labels, and timing by video length.
For creators
How to get brand deals
Who to pitch, how to find brands already paying, and a pitch to copy.
Barter collabs
What a free product is really worth, and when to say no.
Removing fake followers
Instagram's own tools, and the shortcuts to avoid.
For brands
How to find influencers
Where to search, how to vet, what to pay and what to measure.
Platforms in India
Sorted by the job you need done, with a vendor's stated bias.