Instagram rates at 10K
| Deliverable | Walk-away | Fair | Opening quote |
|---|---|---|---|
| Reel | ₹4,100 | ₹4,800 | ₹5,800 |
| Carousel post | ₹3,900 | ₹4,600 | ₹5,500 |
| Feed post | ₹3,500 | ₹4,100 | ₹4,900 |
| Collab post | ₹4,700 | ₹5,500 | ₹6,600 |
| Story set (3 frames) | ₹1,800 | ₹2,200 | ₹2,600 |
| Live session | ₹4,900 | ₹5,800 | ₹6,900 |
The reel figure assumes about 9,000 views, at ₹0.55 a view. These are market priors, not closed-deal data: a defensible starting position, not a promise that any brand will pay it.
What 10K really means for your rate
Crossing 10K does not automatically raise your price. The model expects fewer views per follower as accounts grow, and it steps that assumption down at the 10K line, so the follower estimate here is conservative. Use your real average views if you have them, because they override the estimate entirely.
What 10K does change is how you sell. Send a one-page media kit rather than a line in a DM, and quote from a rate card. Plenty of brands still open with a barter offer at this size, so read how to value barter before you answer one.
If your 10K is on another platform
| Platform | Deliverable | Fair fee |
|---|---|---|
| Reel | ₹4,800 | |
| YouTube | Dedicated video | ₹6,800 |
| Post | ₹13,100 | |
| X | Post | ₹7,500 |
| Snapchat | Spotlight video | ₹2,500 |
| Post | ₹2,000 | |
| ShareChat / Moj | Moj video | ₹1,500 |
What to add on top
| Add-on | Term | Adds |
|---|---|---|
| Paid usage rights | 1 month | ₹1,000 |
| Paid usage rights | 3 months | ₹1,900 |
| Paid usage rights | 6 months | ₹3,100 |
| Paid usage rights | 12 months | ₹4,800 |
| Category exclusivity | 1 month | ₹700 |
| Category exclusivity | 3 months | ₹1,200 |
| Whitelisting | Per deal | ₹1,200 |
Tax at this size
TDS is commonly deducted once a brand's payments to you cross ₹50,000 in a year. At ₹4,800 a reel, you would cross it with one brand on reel number 11. GST registration generally starts at ₹20 lakh of turnover, about 417 reels a year at this fee. Details are in our TDS and GST guide, and a CA should confirm your own position.
A quote you can send
Hi [name], thanks for reaching out. For one Instagram reel: Base fee: ₹5,800 Paid usage, 3 months (optional): ₹2,300 GST at 18% is extra if applicable. Includes one round of edits. Goes live within 5 working days of your approval.
Open at the top of your range and leave room to land on the fair figure. For a fuller version, use the rate card maker.