Instagram rates at 1K
| Deliverable | Walk-away | Fair | Opening quote |
|---|---|---|---|
| Reel | ₹1,300 | ₹1,500 | ₹1,800 |
| Carousel post | ₹1,200 | ₹1,400 | ₹1,700 |
| Feed post | ₹1,100 | ₹1,300 | ₹1,500 |
| Collab post | ₹1,500 | ₹1,700 | ₹2,100 |
| Story set (3 frames) | ₹600 | ₹700 | ₹800 |
| Live session | ₹1,500 | ₹1,800 | ₹2,200 |
The reel figure assumes about 1,200 views, at ₹0.55 a view. These are market priors, not closed-deal data: a defensible starting position, not a promise that any brand will pay it.
What 1K really means for your rate
At 1,000 followers you are not selling reach, because there is not much of it yet. You are selling content: a video a brand can post from its own handle or use on a product page. That is why the number above is a floor rather than a view calculation. The audience arithmetic alone gives about ₹660, which is less than it costs anyone to shoot and edit a reel.
Ask for a flat fee plus a commission on tracked sales. It is an easy yes for a small brand, and a small audience that trusts you can convert well. Do not buy followers to clear a number you saw somewhere. A brand running an audience check will see engagement collapse below the band for your size.
If your 1K is on another platform
| Platform | Deliverable | Fair fee |
|---|---|---|
| Reel | ₹1,500 | |
| YouTube | Dedicated video | ₹2,500 |
| Post | ₹2,500 | |
| X | Post | ₹1,200 |
| Snapchat | Spotlight video | ₹1,000 |
| Post | ₹1,200 | |
| ShareChat / Moj | Moj video | ₹800 |
What to add on top
| Add-on | Term | Adds |
|---|---|---|
| Paid usage rights | 1 month | ₹300 |
| Paid usage rights | 3 months | ₹600 |
| Paid usage rights | 6 months | ₹1,000 |
| Paid usage rights | 12 months | ₹1,500 |
| Category exclusivity | 1 month | ₹200 |
| Category exclusivity | 3 months | ₹400 |
| Whitelisting | Per deal | ₹400 |
Tax at this size
TDS is commonly deducted once a brand's payments to you cross ₹50,000 in a year. At ₹1,500 a reel, you would cross it with one brand on reel number 34. GST registration generally starts at ₹20 lakh of turnover, about 1,334 reels a year at this fee. Details are in our TDS and GST guide, and a CA should confirm your own position.
A quote you can send
Hi [name], thanks for reaching out. For one Instagram reel: Base fee: ₹1,800 Paid usage, 3 months (optional): ₹700 GST at 18% is extra if applicable. Includes one round of edits. Goes live within 5 working days of your approval.
Open at the top of your range and leave room to land on the fair figure. For a fuller version, use the rate card maker.