First decide which job you are hiring for
"Platform" covers very different products, which is why most top-ten lists compare things that do not compete. The useful question is what you want to stop doing yourself.
| You need to | Kind of product | Look at |
|---|---|---|
| Search large creator databases and audit audiences | Discovery and analytics software | Qoruz, Modash, HypeAuditor |
| Hand a campaign to someone else | Managed service | Kofluence, Influencer.in |
| Buy a fixed-price post or UGC video | Self-serve marketplace | Collabstr |
| Run outreach and payments with your own team | Campaign software | Elev8or, Modash |
| Deal directly with creators, with signed terms and invoices | Deal workflow marketplace | PRsathi |
The platforms, side by side
| Platform | What it is | Published pricing |
|---|---|---|
| Qoruz | Influencer marketing and intelligence platform for finding creators and contacting them for campaigns | Free, Premium and Enterprise tiers. Prices not published; paid tiers go through a demo |
| Kofluence | India-based managed agency with end-to-end campaign management, plus a marketplace | Not published; request a demo |
| Influencer.in | Hybrid: self-serve dashboard plus strategists, reports and talent management | Not published; the contact form uses budget bands |
| HypeAuditor | Find creators, analyse audiences, manage and track campaigns | Not published on its pricing page; talk to sales. Some features can be started free |
| Modash | Find, vet, manage, track and pay creators | Essentials $199/month, Performance $499/month, Enterprise from $14,700/year, with discounts on yearly plans and a 14-day free trial |
| Elev8or | Find influencers, manage outreach and deals, track creator payments | Published figures vary between its own pages; check current pricing with the company |
| Collabstr | Marketplace for buying posts and UGC at creator-set prices; creator pool reported to skew US and Europe | Free to browse; a third-party comparison reports a 10% brand fee per order. We could not check this on its own site |
| PRsathi (ours) | App where creators, brands and agencies send requests and close deals: 11-stage deal room, signed agreement, content review, invoice | Free to join and receive requests. Sending and accepting need a plan, ₹499/month for creators and brands, ₹999/month for agencies. No commission on deal value |
What to check before you pay anyone
- Does it fit Indian creators? A large global database is less useful if your city-level creators are not in it. Search for three creators you already know.
- What does it cost per deal, all in? Managed services usually add a margin on top of creator fees, and a platform fee is easy to miss. Work out the total on one real campaign.
- Is the audience data measured or estimated? Most public-data products infer it, including our own checker. Connected data from the creator's account is stronger. Ask which you are getting.
- Who owns the relationship? Can you contact and rebook a creator directly, or only through the platform?
- Who handles compliance? Under ASCI's guidelines the brand stays responsible for its disclosure rules, whoever runs the campaign.
- Do you need a platform yet? For a few creators a month, a spreadsheet and free tools may honestly be enough. Start with this process and buy software when volume hurts.
Where PRsathi is strong, and where it is not
Good for: small and mid-sized Indian brands, and creators, who want to deal directly and keep the whole deal on one record, from request through signed terms and content review to a GST invoice, with no commission on the deal value. The fake follower checker, fee calculator and budget calculator are free without an account.
Not the right pick if: you need a very large creator database today. PRsathi is a young marketplace, so its pool is far smaller than the established databases above. It is not a managed service either, so nobody will run your campaign for you. If you want those things, use one of the others.
How we made this page
We read each company's own website on the date shown, except Collabstr, whose site we could not open, so its row relies on a third-party comparison and is marked as such. We did not run paid trials and were not paid by anyone listed. Prices change, so confirm them with the company. If something here is wrong, write to support@prsathi.com and we will correct it.