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Free influencer marketing tools, built for India.
Eight free tools for Indian creators, brands and agencies: check whether an audience is real, price a post or a full deliverable set, build a media kit and a contact card that actually get saved, measure an engagement rate against accounts your own size, raise a GST-correct invoice, and see what a campaign budget actually buys. No login, no card, no demo call — everything runs in your browser and nothing is sent anywhere.
Benchmarks last reviewed August 2026 · reviewed quarterly
Fake follower checker
Scores any account out of 100 for audience authenticity and estimates how many followers are real. Eight signals, each shown with the evidence behind it — no verdict without the working.
Influencer fee calculator
What one reel, post, Short or video is actually worth — priced on the views you deliver, not your follower count. Usage rights, exclusivity, barter and GST all included in the line-itemised rate card.
Engagement rate calculator
All three formulas at once — by followers, by reach and by views — each scored against what's normal for Indian accounts your exact size. The number matters far less than the tier you compare it to.
Campaign budget calculator
Split a budget across creator fees, paid amplification and production; see how many creators of which size it hires, and the reach left once frequency and audience overlap are taken out.
Rate card maker
Price a real deliverable set — not just "a post" — with usage rights and add-ons priced in, then export a paste-ready quote plus a 15-second video of your own numbers to post.
Media kit generator
Three ready-to-send cards — cover, numbers and rates — built from the same pricing engine as the fee calculator, so nothing you show a brand contradicts itself.
Digital contact card maker
A real vCard QR that saves straight into a phone's contacts in one scan — not a link to a hosted page — plus a card image, a .vcf download and an email signature.
Invoice generator
GST split correctly for your state, TDS shown so the number isn't a shock, amount in words, ready to save as PDF — plus a payment-chase message for when they don't pay.
Which one do you need?
The eight answer different questions, and most people need several of them in sequence — roughly in the order a real collaboration actually happens.
If you're a creator pitching for work
Start with the media kit generator and the contact card maker — these are what get you found and remembered, a proper pitch instead of a screenshot and a phone number nobody saves. Then check the engagement rate calculator to find out where you stand against accounts your own size — not against a global average, and not against someone ten times bigger.
Once a brand is interested, price the work on the rate card maker if it's a real deliverable set with usage rights attached, or the fee calculator for a single straightforward post. If your rate comes back unusually high, run the audience audit on yourself before a brand runs it on you — a clean score attached to a quote is a far stronger pitch than a follower count. When the work is delivered, raise a proper GST invoice instead of a WhatsApp message asking for money.
If you're a brand or an agency
Start with the budget calculator to size the spend and see how many creators it realistically hires. Then run every shortlisted creator through the fake follower checker before you release any money — a perfectly split budget spent on inflated accounts is still wasted.
When a quote arrives, sanity-check it on the fee calculator or rate card maker. Both run the same pricing engine as the budget planner, so none of the three ever disagree with each other.
Why they're built for India specifically
Almost every engagement benchmark and rate figure on the internet is a global average, and using one on an Indian account will mislead you in both directions. Everything here is tuned for the Indian market instead: engagement bands by follower tier, cost-per-view rates in rupees, GST at 18% and TDS at 10% shown where they apply, ASCI disclosure flagged where it matters, and ShareChat and Moj sitting alongside Instagram and YouTube rather than being ignored.
What none of them do
- Ask you to log in. There's no account, no email capture and no OAuth. You type public numbers in yourself, which also means no password to hand over and nothing that breaches a platform's terms of service.
- Send your data anywhere. Every calculation runs in your browser. Nothing leaves the page unless you choose to save or share a result.
- Publish a score about a named person. Audits of accounts other than your own stay private in your session and can't be turned into a shareable card.
- Pretend to certainty they don't have. Every figure is an estimate from market rates, each tool tells you where it's guessing, and the audience audit shows you which checks it couldn't run.
Questions people actually ask
Are these influencer marketing tools really free?
Which tool should I use first?
Are these tools built for the Indian market?
Do the creator tools and the brand tools agree with each other?
The tools are free. The deals are the point.
PRsathi is where creators, businesses and agencies send each other collaboration requests and close them on the record — a note on every request, a written answer on every rejection, and a deal room that carries each collab from first message to final payment.