A media kit brands take seriously.

Why a follower-count screenshot isn't a media kit

Ask most creators for a media kit and what shows up is a screenshot of a follower count, maybe pasted next to a logo. A brand manager can't do anything with that — no real average views, no audience split, no number to put in a budget line. This free media kit generator builds three cards a brand can actually act on instead: a cover card that gets you into the conversation, a numbers card scored against the same India benchmark bands used elsewhere on this site, and a rates card priced by the exact same engine behind PRsathi's influencer fee calculator and rate card maker. Whatever you'd quote a brand in a DM is exactly what gets printed on the card — nobody has to invent a number. If you've searched for how to make a media kit that a brand actually opens rather than skims past, this is the practical version of that: numbers a brand can check, not a claim they have to take on faith.

It also refuses to show you off badly. A blank "brands worked with" field doesn't render as an empty "coming soon" section — leave it out and it disappears from the card entirely. A kit with three filled sections and no gaps reads as more credible than one with five sections and two of them empty, and that's the whole idea of a media kit maker for influencers built around what a brand actually reads, not what a template happens to include.

Numbers alone are half of what a brand wants. The rest is audience — largest age group, gender split, and where in India your audience actually lives. A beauty brand launching in tier-2 cities cares more about a Lucknow-and-Kanpur skew than an absolute follower count, and a national brand often cares about the opposite. That's why the numbers card carries an audience block, not just a follower tally: it's the difference between a kit that answers "why us" for a specific brand, and one that just repeats a bio.

Why real average views beat best-post views

The tool asks for average views, not your best one. That's deliberate. A single viral Reel makes an account look bigger than it actually performs, and pricing a rate off that one outlier is how a creator ends up under-delivering on a brief and losing the repeat booking. A brand that's serious enough to send a real brief usually checks — pulling up your last ten or twelve posts takes about two minutes — and if the number on your kit doesn't match what they see, every other number on the kit stops being trusted too, including the ones that were honest. Leave the average-views field blank and the tool estimates it from your follower count and your platform's typical view-through rate, and marks it "est." on the card — an honest estimate reads better than a number that turns out to be wrong.

The three cards, and when to send which

The cover card is built for the first message — name, handle, niche, one line about your work, and your combined following across platforms. It's what you attach when a brand DMs you cold, or when you're reaching out first and need to look like a person worth replying to, not a follower count. The numbers card is the one to send once someone asks for more detail: platform-by-platform followers, real average views, and engagement rate scored against an India benchmark band for your platform and audience size — "in band," "above average," "below average" — rather than a bare percentage nobody has context for. The rates card is for when a brief is actually on the table: per-deliverable pricing by platform, turnaround, payment terms and revision count, so the brand doesn't have to email back and ask what a Reel costs.

Why a media kit and a rate card aren't the same document

A media kit pitches who you are; a rate card prices a specific deliverable set for a specific deal, usage rights included. They read differently on purpose — a rates card that lists every possible deliverable and usage tier looks thorough once a brief is confirmed, and cluttered when a brand hasn't decided to work with you yet. Send the media kit first, while you're still being evaluated; send the rate card once the brief is real and usage rights need pricing in. On a first cold outreach, sending both at once usually reads as more than was asked for — the cover card here is built for exactly that lighter moment.

What this tool is not

The rates on the third card come from PRsathi's own pricing model — the same one behind the fee calculator and rate card maker — not from audited third-party market data or a survey of what brands actually paid. Treat it as a defensible starting position for a negotiation, not a guarantee of what the market will pay. It's a number you can explain if a brand pushes back, not a number to quote as gospel. Nothing typed into this tool is uploaded anywhere; the cards, the estimates and the plain-text email version are all built in your browser.

Questions people actually ask